Ellerdale has been acquired by Flipboard

This is a big news day for Ellerdale! Today, we announced the acquisition of our company by Flipboard, a brand new company, founded by Mike McCue and Evan Doll.

Today, Flipboard launched the world’s first social magazine that combines the beauty and ease of print with the power of social media. It is available for iPad - check it out in the iTunes store, it’s a free app.

Flipboard turns social networks like Facebook and Twitter into a magazine with news updates, photos and articles your friends have shared. Viewing your social media stream this way makes it easier, faster and more entertaining to stay up to speed on the things that matter to you. You can also add sections based on topics such as sports, technology or fashion and Flipboard will show you the articles, images and conversations that experts on the topic are sharing. All in a magazine-style format.

Both teams are passionate about making social media more useful. The synergy between the two companies is obvious: while Ellerdale has been focused on building technology to increase relevancy, Flipboard has developed a new way for users to interact with social media content. Ellerdale’s Web Intelligence platform will become the relevancy engine in future versions of Flipboard.

In the last couple of years, we built our technology and we recently started showcasing it on trends.ellerdale.com. It was a great project to work on and we’re excited that it’s now found a real home. Therefore, this transition unfortunately means that we no longer will be able to maintain the Ellerdale website. As you may have seen, it’s no longer available. We apologize if this change causes any inconveniences. We’re currently informing our API partners about the usage of our API. 

For us at Ellerdale it means we get to further develop our technology for a company that will change the way we experience social media. Seeing is believing in this case... If you have an iPad, please check out the Flipboard app in the app store and let us know what you think!

Thank you for all your support...